eBay's Secrets Revealed The Insider's Guide to Advertising, Marketing, and Promoting Your eBay Store—With Little or No Money! by Dan W.Blacharski

Author:Dan W.Blacharski
Language: eng
Format: epub
Tags: eBay, selling, store, internet, auctions, business, online selling
Publisher: Atlantic Publishing Group
Published: 2013-10-28T00:00:00+00:00

Keep It Positive

Almost every eBay seller who has been selling for any length of time has had some negative experiences, and you may be tempted to let those experiences color your perception of eBay and how you do business. Sure, you hate it when you get non-paying bidders or somebody leaves negative feedback that you did not deserve. If you look through the eBay listings and pay attention, you will see sellers with negative messaging in their listings, designed to try to avoid a repeat of these negative experiences.

Here is the scoop on that: you are in business, and you will have some negative experiences. End of story. Get used to it. It is part of the package, and you are not going to avoid it. Writing listings with negative statements creates an atmosphere of intimidation and unfriendliness. Regardless of how many people have wronged you on eBay, you still have to treat your customers with respect.

Do you like it when you go into a store and the store detective follows you around? Or when you go to the warehouse store and after you have already paid, a clerk at the door checks through your cart to make sure you are not walking out with something you did not pay for? It is creating an atmosphere of suspicion and distrust. Customers do not like to feel that they are being suspected of a crime, and it makes them not want to go back. When you walk into the store, you want to feel like a guest and be made to feel welcome. The same holds true in your eBay business. There is an undue amount of whining within eBay’s listings. Do not clutter your listings with complaints about people who do not pay or do not understand your terms. Make your visitors feel welcome, and regardless of how many bad experiences you have had in the past, avoid statements like the following:

STATEMENTS TO AVOID IN YOUR LISTINGS

• “Please read the entire listing before bidding!” (Problems Assumes buyer is an idiot.)

• “I have to send e-mails sometimes three or four times before getting a response from buyers. Please respond immediately!” (Problem Whining.)

• “I will cancel your bid if I see that you have a lot of negative feedback.” (Problem: Probably a good idea in practice, but you do not have to say it on your listing.)

• “Do not bid if you do not plan to pay!” (Problem: Assumes the buyer is a flake.)

• “If payment is not received in three days, negative feedback will be given!” (Problem: Threatening your customer.)

Yes, it is true, some of your shoppers are idiots, but always give them the benefit of the doubt until they prove themselves otherwise.

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